Our partners are all experts of the business of aging in their own specialty such as marketing, medical and welfare services, housing, finance, IT, education and translation. Gathering all their abilities, we, as a group of professionals, will support your business plans & projects for the older adults market.
Brent Green is a marketing communication strategist, creative director, copywriter, author, speaker, trainer and consultant with internationally respected expertise in generational marketing. He is the author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions (Paramount Market Books, 2005, 2006). Established in1986 and located in Denver, Colorado, since 1994, Brent Green & Associates, Inc. develops integrated marketing communication programs with emphasis on direct response media, integrated sales promotions, marketing public relations, and senior executive training. The firm has received over 50 regional, national and international awards for creative and strategic excellence. Notably, a multi-stage lead generation program for a software company won the Direct Marketing Association's International Gold ECHO Award, the highest distinction in the field of target marketing.
The firm has produced programs for a diverse range of clients, including The Broadmoor, Total Petroleum, Orange Glo International (OxiClean brand), McDonald’s, Blue Cross Blue Shield, the American Water Works Association, the General Merchandise Distributors Council, the American Numismatic Association, Men's Fitness magazine, Rodale’s Best Life and Men's Health magazines, Experimental & Applied Sciences (EAS), FrontRange Solutions, Hewlett-Packard, and the United States Olympic Committee.
Brent has served in a leadership capacity with many professional and public service organizations, including as board member for ten years and board chairman of the Colorado Springs Convention & Visitors Bureau; board member for Junior Achievement Rocky Mountain, Inc.; and as programming vice president for the Business Marketing Association and the Rocky Mountain Direct Marketing Association. He is the tenth recipient of the Direct Marketer of the Year Award from the Rocky Mountain Direct Marketing Association. He is also on the Leadership Council of the Business Forum on Aging for the American Society on Aging, and he is a strategic advisor for the Institute for the Future and its project to map the next 20 years of the Baby Boomer generation. He served as an advisor for John Hickenlooper’s successful bid for mayor of Denver.
During the last few years, Brent has been interviewed and cited by such media as The Wall Street Journal, Business Week Online, Forbes, US News & World Report, CMO Magazine, Women’s Wear Daily, The Philadelphia Inquirer, The Los Angeles Times, CNN Headline News, The Denver Post, The Rocky Mountain News, The Dallas Morning News, and CBS MarketWatch.
Vicki Thomas is president of Thomas & Partners Co., Inc. one of the nations first promotional firms created to serve companies and non-profit organizations targeting midlife consumers and beyond. The 17 year-old promotional agency develops marketing and branding strategies, conducts market research, provides unique promotional avenues, plans, designs and implements programs for consumer product companies, banks, credit unions, brokerage firms, insurance firms and healthcare companies that have identified the midlife consumer as a target market.
In addition, Thomas is a Small Business Chair in Fairfield Country Connecticut for Vistage International, the world's leading chief executive organization that specializes in executive and business coaching for medium and small businesses by providing access to a worldwide network of expert resource speakers, CEO peers, and executive learning workshops.
Drawing on the strength of 14,000 business leaders worldwide, the core component of the Vistage CEO membership experience is the group meeting; Vistage members meet once a month for a full day with a group of CEOs, presidents, and business owners from non-competing small to medium-sized business industries in a trusted and confidential setting, which allows the executives to grapple with topics such as business strategies, best business practices, leadership styles, and other leadership training topics to enhance decision making and business performance
Thomas has worked with healthcare companies, assisted living communities, insurance firms, money center banks and brokerage firms to increase product awareness, usage and deposit dollars from the 50+-market segment. Programs include: market research, the development of targeted promotional campaigns for the midlife customer, value-added benefits services, off site program participation in such events as senior expos, the Senior Olympic games and senior centers, the development of pre-retirement seminars, training programs for front line personnel to improve cross sell ratios, sensitivity training to aid in understanding older customers and the creation of educational programs that make female investors feel more comfortable dealing with financial advisors.
Thomas is the co-author of Banking on Boomers …how banks can strengthen their relationships with customers. She is also the author of At the Root of it…why men and women over 40 color their hair.
Prior to starting her own firm Thomas was the head of Sale Promotion and Affiliate Services for the American Broadcasting Company (ABC Television) in New York City. In that capacity she coordinated new season announcements for all television day parts.
Prior to joining ABC Television Network Thomas was the Vice President of Credit Union National Association (CUNA) based in Madison, Wisconsin. In her capacity she increased awareness and interest in credit union membership with national advertising campaigns in the 1976 and 1980 Winter Olympic Games, as well as the national print campaign in Time, Newsweek, Good Housekeeping, Sports Illustrated and other special interest publication.
Sharon P. Whiteley is the former CEO of ThirdAge Inc., a leading online content, marketing and research company exclusively focused on aging mid-lifers and the dynamic baby boomer generations. A seasoned entrepreneur, Ms. Whiteley founded and built five successful companies, all with a market-driven, consumer product focus.
Ms. Whiteley was formerly CEO of Crimson Solutions, an early stage technology company, and earlier President and Chief Creative Officer of Contempo Colours Inc., a $50 million international manufacturer of paper tableware, gifts and social expression products which was formed as a result of an acquisition by her company, Peacock Papers, in 1996 and a subsequent merger. Ms. Whiteley founded Peacock in 1982, an innovative gift manufacturer whose product lines featured positive messages around getting older and milestone aging. She was the company’s CEO, chief product developer and its creative force.
Preceding her years in manufacturing and consumer product, Ms. Whiteley spent 12 years in the specialty shopping center development industry where she was highly regarded as a pioneer. During that time she was a founder of two innovative retail operations and a principal in two nationally acclaimed shopping center development firms. She was also instrumental in the development of a number of landmark urban centers. Among the many notable projects is the famed Faneuil Hall Marketplace in Boston where she also created the Pushcart concept of transitory retailing - a staple in many shopping centers today.
A graduate of Skidmore College, Ms. Whiteley is a frequent guest lecturer at leading institutions including Harvard Business School, Columbia University, Babson College and Stanford Business School. She is the recipient of numerous awards including the regional Entrepreneur of the Year Award sponsored by Ernst and Young, The Creative Imagination Award from Champion Paper, The Women’s Entrepreneur of The Year Award, from the SBA & WBN and named one of Fast Company’s Fast 50 Favorites in 2006.
A champion of women entrepreneurs, Ms. Whiteley was a founding partner in 8Wings Ventures LLC, a private equity investment group focused on early stage enterprises. This interest led to her co-authoring of The Old Girls’ Network: Insider Advice for Women Building Businesses in a Man’s World (Basic Books) a “how-to” book for aspiring entrepreneurs; and her inclusion in two recently published books featuring women business leaders - Enlightened Power (WILEY/Jossey Bass) and The Woman’s Advantage (Kaplan Publishing), by Mary Cantando.
Ms. Whiteley is on the Board of Directors of The Committee of 200, an international organization of preeminent women business leaders and The Commonwealth Institute, which champions entrepreneurs. She was the recent Chairwoman of the National Center on Women & Aging at Brandeis University, and is a founding member of the National Advisory Board of the Center for Women’s Business Research. Ms. Whiteley is a former Board Director and current member of the World Presidents’ Organization (WPO), a member of the International Women’s Forum and The Council on Competitiveness. Active in her community, she is also on the Board of Directors of the Boston Philharmonic Orchestra.