Partners [Technology & Market]

Yuri Maeda

1st class authorized architect, YURI Design Architect Office

Ms. Maeda is 1st class authorized architect and Principal of YURI Design Architect Office since 1998. Ms. Maeda is a pioneer of "Green Big Roof Housing" and a leading expert in this field. "Green Big Roof Housing" is an energy-conscious housing which consists of various natural materials with big roof made of natural grass. Ms. Maeda won many awards through her extraordinary contribution by introducing "Green Big Roof Housing".

Ms. Maeda is also Chairperson of Green Big Roof Association and actively promoting the benefits of "Green Big Roof Housing". Ms. Maeda serves many public positions such as Ashiya City Landscape Advisor, Special Committee Member on Ordinance by Ashiya City, and Hyogo Association of Architectural Firms.

Prior to founding YURI Design Architect Office, Ms. Maeda worked at a developer for ten years and involved in architectural designing luxurious apartments. Ms. Maeda received a BA in Architect from Kansai University.

Masako Takebayashi


Ms. Takebayashi is the translator of popular biographies and numerous works of social commentary and philosophy. She began her translation career at the premier Japanese rock and roll magazine, Rockin’ On, before becoming a freelance translator. Her completed work includes a Japanese edition of The Mature Mind by Gene Cohen (in collaboration with Mr. Hiroyuki Murata), Come As You Are (Biography of Nirvana) by Michael Azerrad, Heavier Than Heaven (Biography of Kurt Cobain) by Charles Cross, The Journals by Kurt Cobain, Rotten: No Irish, No Blacks, No Dogs by John Lydon, Vicious: Too Fast To Live by Alan Parker and Paul McCartney: Many Years From Now by Barry Miles.

Prior to her work with translation, Ms. Takebayashi had an internship with the warrants section of Société Generale in Paris and a 7 year stint in the financial industry at the Foreign Exchange Department of Standard Chartered Bank and Proprietary Trading at County Nat West in Tokyo.

Ms. Takebayashi received her BA from Sophia University in Tokyo and MBA from the Ecole Nationale des Ponts et Chaussées (French Nationale Grand Ecole) School of International Management in Paris. She later spent a year at Beijing Sport University where she practiced the internal Chinese martial art, Taijiquan.

Currently, she renders the Venetia Stanley-Smith essays into Japanese for this friend’s books, weblog and popular NHK TV program, At Home with Venetia in Kyoto. The program is particularly well-received by Japan’s vivacious baby boomers. Virtually or literally, Ms. Takebayashi is pleased to play a role in helping “active boomers” nationwide to enjoy an eco-friendly, Venetia-esque, cozy countryside lifestyle.

Richard P. Adler

Research Affiliate, Institute for the Future

Richard Adler has been a leader in the fields of aging and technology for almost two decades. He is principal of People & Technology, a research and consulting firm based in Silicon Valley. He is also a Research Affiliate at Institute for the Future (IFTF), Palo Alto, CA, where he is co-leading a project on Baby Boomers: The Next 20 Years.

Richard has worked with many companies and organizations on the development of new products and services for the mature market. His recent clients include AARP, the American Heart Association, Bank of America, Civic Ventures, CNN, Duracell, Education To Go, Humana, the Japan Research Institute, MetLife, Microsoft, Procter & Gamble, Verizon and Xerox PARC. He also serves as an advisor to several start-ups in Silicon Valley and elsewhere.

From 1990 to 1997, Richard was vice-president for development at SeniorNet, a national nonprofit whose mission is to introduce older adults to computers and the Internet. Richard wrote the organization's first business plan, launched its first web site, and helped to build a national network of more than 200 SeniorNet Learning Centers across the country.

Richard's recent publications include m-Powering India: Mobile Communications for Inclusive Growth (Aspen Institute, 2008); "Healthcare Unplugged: The Evolving Role of Wireless Technology" (California HealthCare Foundation, 2007); "Baby Boomers: A Guide for the Perplexed" (AARP, 2006); "Media Use by Older Adults" (Seniors Media Lab, 2005); and "The Age Wave Meets the Technology Wave: Broadband and Older Americans" (SeniorNet, 2004). Richard is currently co-editing a book based on "Texting 4 Health" to be published later this year by Stanford University.

He has taught at Stanford and UCLA and was a Research Fellow at the Harvard Graduate School of Education. Richard holds a BA from Harvard, an MA from the University of California at Berkeley, and an MBA from the McLaren School of Business at the University of San Francisco. He is a member of the board and chair of the program committee of Avenidas (Palo Alto Senior Center) and is a fellow of the World Demographic Association.

G. Richard (Dick) Ambrosius

Vice President of Communications and Culture, PRAXEIS LLC

At PRAXEIS, LLC, Ambrosius provides the synergy between sales, marketing, operations, educational programming, and visionary planning. He is a certified instructor of 7 Habits of Highly Effective People, a published author (Choices & Changes – a positive aging guide to life planning, Positively Aging, and The Art of the Possible), and a frequent contributor to aging related national and international publications.

Ambrosius first joined PRAXEIS in 1999 as a Vice President of Marketing and played a key role in the concept of creating virtual communities well in advance of construction. After a two-year hiatus assisting struggling planned adult communities in Pennsylvania, New Jersey and Virginia; and fulfilling a variety of speaking and consulting assignments, he rejoined the PRAXEIS senior management team in January of 2007; and continues to accept limited speaking engagements. 

In 1982, Ambrosius founded one of the nation’s first marketing and training companies to specialize in the maturing marketplace and served as CEO for 17 years. In 1997, Entrepreneur Magazine selected him as SD’s Entrepreneur of the Year. In 1980, President Ronald Reagan appointed him to the National Advisory Committee for the 1981 White House Conference on Aging, where he was also a delegate and Committee Keynote speaker. In 2005, he the Chairman appointed Ambrosius as a delegate-at-large for the 2005 White House Conferences on Aging.

He is co-founder of a 15-year old mature market think tank group, The Society, and a recognized authority on changing population trends and their impact on sales, marketing, customer service, management practices, and customer service. As a professional speaker and workshop facilitator, he has educated and entertained professionals in 49 states. 

Dick holds both a Bachelor and Master of Arts Degree in Political Science from the University of South Dakota. He lives in Middleburg, Florida with his wife, and the youngest of three children. Dick is a decorated Viet Nam veteran.