One of the most successful examples we have done is to introduce Curves, a fitness franchise chain for women to the Japanese market.
As of January 2011, Curves Japan has become the largest fitness franchise chain in Japan with 941 stores nationwide, serving more than 350,000 members. These records were achieved only for 5.5 years, which is very short period, since the first store was launched in Tokyo.
We have been involved with the development of the Curves business in Japan from the very beginning.
Another example is implementation of the first “college-linked” residential community for older adults in Japan
New types of residential communities based on the “intellectual tie” have been created in the USA. One notable example is the “college-linked residential community” for older adults. This type of residence is usually located on or near a university campus.The university is sometimes involved with the management of the residential community as well.
We brought the first “college-linked senior residential community” in Japan to fruition, which is Club Encourage Mikage in Mikage, Kobe city. Mr. Murata worked as one of the managing directors of the company to realize this epoch-making project, having concluded a collaboration agreement with Kansai University, one of the major private universities in Kansai District.
There is a new project going on in Kashiwa city, Chiba prefecture called the “Kashiwa-No-Ha College-Linked Program at Chiba University”. This is a new project to link the residents of the city with the college there. The underlying concept is what I call the “knowledge-link”, an extended version of the “college-link”.