Marketing your products in Japan

What we have done

Supporting development of “Raku-Raku" Phone

One of the most successful examples as to marketing products for boomers and seniors we have done is to support development of “Raku-Raku Phone (easy, easy phone)”, produced by NTT DoCoMo, the largest cell phone carrier in Japan.

Raku-Raku Phone has been one of the best selling cell phones in Japan. The total number of units sold is over 17,000,000 as of December, 2010 and it still makes the top ranks in the chart for the monthly best selling cell phones.

However, until early 2006, there were only three models of the “Raku-Raku Phone”. The company posed a couple of questions to us: 1) Are these three models enough or not? 2) If not, how many more models shall we develop? And in what kind of designs should be?

To answer these questions, we participated in developing and marketing their new models.

More about the story on Raku-Raku Phone

What we can provide for you 

  1. Comprehensive analysis on competitiveness and available resources
  2. Creating value-added differentiation strategy
  3. Creating new concept for products and services
  4. Supporting branding and communication strategy
  5. Supporting your getting internal consensus
  6. Finding potential partners and supporting alliance building
  7. Providing continued critical business advice
  8. More tasks necessary